Image by Xan Griffin


I offer 1-1 coaching for anyone who wants to challenge, grow and develop themselves. We all have areas of our lives where we must perform, but few people get the support necessary to make the most of their potential. 

In my role as a Performance Director of an Olympic sport, I had the privilege of leading hundreds of 1-1 developmental talks with national team athletes as well as top level coaches. It has become clear to me that so many of the ways we can help high performing athletes face their pressures and challenges with courage and integrity can be directly translated to other contexts with great effect. 

From my own experience of transforming my mindset as an athlete, I can attest to the profound difference it makes when you learn tools and strategies for how to choose a values-led path and live up to the vision of your best self.

My approach combines performance psychology, values work, mindfulness, acceptance commitment training and the practical philosophies.

I am accredited in a ground-breaking coaching technique called Functional Imagery Training and I am also trained in using heart-rate variability (HRV) as the basis for lifestyle coaching.

Get in touch if you would like to find out more.



Functional Imagery Training (FIT) is a unique coaching approach that uses multi-sensory mental imagery to motivate change. Based on two decades of research, FIT has been proven a highly effective technique within addiction therapy, weight loss, counselling and now high performance environments such as the military and elite sports.

FIT blends person-centred coaching with tailored, emotive imagery exercises to strengthen motivation. It builds desire and self-efficacy for behaviours that will help the individual reach their goal.

FIT goes beyond other motivational interventions by teaching clients how to elicit and practice multi-sensory imagery themselves, resulting in sustained behaviour change.

Find out more at Imagery Coaching



Developing thriving individuals and teams as the foundation for high performance

Through over twenty years of involvement in elite sport I have been developing my approach to how to get the best out of individuals and teams. I specialise in applying cutting-edge psychological approaches to developing culture and improving performance, and I believe this is where the greatest gains are still to be made in any performance environment.

In so many instances our practice still lags far behind what our best understanding of human motivation and behaviour tells us we should be doing. I work in both sport and business to help leaders and teams discover that this pioneering, person-centred approach is not just a moral imperative, but is also the competitive advantage they have been searching for.

“One of the most engaging and thought-provoking workshops I have experienced. The perfect mix of the underpinning theories, inspiring stories, and some experiential exercises to highlight just how much can be done to create thriving work environments and resilient team members."

Senior Manager, Deloitte